How to Make The Most of Your Digital Video Strategy
After the great “pivot to video,” the digital video opportunity is arguably bigger than ever, and digital publishers should turn to where they have the most control: their O&O.
Unique Opportunities for Digital Publishers Amid the COVID-19 Pandemic
More than half of news consumers who rely on social media for news say they have encountered misinformation regarding COVID-19. This poses a unique opportunity for reputable publishers to gain the trust of consumers using credible information and news and the possibility of retaining these new users when the pandemic ends.
Why Editorial Teams Should Have (& Feel Empowered to Hit) Video Goals
With the bulk of traffic and video engagement on article pages, digital publishers must empower their editorial teams to incorporate video programming into their workflows and grow valuable video supply in the process. Here’s how.